Social Playbook
Coast Cycles Instagram presence is a window into the times, places and objects that inspire them to inspire their followers. Their posts feature products but always in context of a bigger idea. Occasionally, they can also be images of pure inspiration; the seed of new ideas and signposts to the future. As such, the Instagram feed function as a lookbook for Coast Cycles. Content is strongly curated and released at a suitable pace that establishes their confidence in their posts.